Huiyuan Bingtang Hulu Drink Launch

Case Background:

In 2013, after three years' research and development, Huiyuan launched a new product, "Bingtang Hulu" Drink, to cover vast needs in low density soft drink market, also a new battlefield for the drink producers in China. In this area, there are giant competitors like Uni-Present (统一), Master Kong (康师傅) and Coca Cola, and many regional ones that dominate small local markets.

Case Planning:

Interacting contents: Utilize Bingtang Hulu Drink spokesperson Mr. Guo Degang as leverage for online buzz, Mega Talent organized a series of simple but interesting and easy for participation events, and stimulated huge topic discussions online. Online audience has been introduced to the idea about the drink and the lifestyle it represents. Online and offline interactions based on "reflected reality" are surrounding entertainment, life, tourism and so forth.

Interacting means: Mega PR integrated all forms of Social Media, with good media relations' support. Socialized Media platforms include but not limited to Weibo, WeChat, Renren, TV, online news sources, bbs and video sites.